{"id":2615,"date":"2012-02-09T19:30:58","date_gmt":"2012-02-09T17:30:58","guid":{"rendered":"http:\/\/jml.kapsi.fi\/jussi\/?p=2615"},"modified":"2015-01-12T15:32:27","modified_gmt":"2015-01-12T13:32:27","slug":"media-management-5-luento","status":"publish","type":"post","link":"https:\/\/jml.kapsi.fi\/jussi\/2012\/02\/09\/media-management-5-luento\/","title":{"rendered":"Media Management &#8211; 5. luento"},"content":{"rendered":"<p><strong>Aika:<\/strong> 9.2.2012 klo 16:30=&gt;<br \/>\n<strong>Opettaja:<\/strong> Gwena\u00eblle<\/p>\n<hr \/>\n<h2 id=\"MediaManagement-5.luento-Luennonkulkua\">Luennon kulkua<\/h2>\n<p>Hieman tulevaisuuden visiointia, Robert G Picardin mukaa. Herra sanoo, ett\u00e4 sanomalehtien nykytila on jossain m\u00e4\u00e4rin niiden itse aiheuttamaa&#8230;<\/p>\n<blockquote>\n<p>Scarcity (economic good, here news products) can only come from news organistions&#8217; unique topica or location coverage, from contextualisation, analysis, and explanation, and from higly desirable writers.<\/p>\n<\/blockquote>\n<blockquote>\n<p>The content provided will have to change along with the revenue model used.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Free is clearly not the right price for news.<\/p>\n<\/blockquote>\n<p><strong>Teht\u00e4v\u00e4:<\/strong> <em>Taloussanomat<\/em> oli ensimm\u00e4inen eurooppalainen online-sanomalehti 2007. Oliko onlineksi meno menestys vai katastrofi? Perustele hyv\u00e4t ja huonot puolet.<\/p>\n<p>Noh&#8230;<\/p>\n<ul>\n<li>Kulut v\u00e4heniv\u00e4t 50%<\/li>\n<li>Online lukjakunta v\u00e4heni 22% ja tulot putosivat 75%<\/li>\n<li>Henkil\u00f6kuntaa piti v\u00e4hent\u00e4\u00e4 ja sis\u00e4ll\u00f6n laatukin k\u00e4rsi&#8230;<\/li>\n<\/ul>\n<p><strong>Teht\u00e4v\u00e4:<\/strong> Pohtikaa erilaisia ansaintamalleja subscriptionin ja mikromaksujen lis\u00e4ksi&#8230;<\/p>\n<p>Jeff Jarvisin ehdotus: &quot;Reverse Model&quot; \u2013 <a href=\"https:\/\/plus.google.com\/u\/0\/105076678694475690385\/posts\/GwgWLaRcKYG\">upside-down logic of paywalls<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aika: 9.2.2012 klo 16:30=&gt; Opettaja: Gwena\u00eblle Luennon kulkua Hieman tulevaisuuden visiointia, Robert G Picardin mukaa. Herra sanoo, ett\u00e4 sanomalehtien nykytila on jossain m\u00e4\u00e4rin niiden itse aiheuttamaa&#8230; Scarcity (economic good, here news products) can only come from news organistions&#8217; unique topica or location coverage, from contextualisation, analysis, and explanation, and from higly desirable writers. The content [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[330,461,426,402],"class_list":["post-2615","post","type-post","status-publish","format-standard","hentry","category-media-yamk","tag-luento","tag-media","tag-media-management","tag-muistiinpanot"],"_links":{"self":[{"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/posts\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/comments?post=2615"}],"version-history":[{"count":1,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/posts\/2615\/revisions"}],"predecessor-version":[{"id":2616,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/posts\/2615\/revisions\/2616"}],"wp:attachment":[{"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/media?parent=2615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/categories?post=2615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jml.kapsi.fi\/jussi\/wp-json\/wp\/v2\/tags?post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}